Property market trends for new builds in 2025

At Brookworth Homes, we pride ourselves on responding to what the UK’s homebuyers are really looking for. A key part of the Brookworth Difference is listening to the needs of homebuyers, not just through strong relationships and constant feedback, but also keeping a watchful eye on the UK property market and new build trends.

In 2025, the overarching theme is an uncompromising focus on quality. From smart home features to innovative sustainability, homebuyers expect their homes to meet the highest standards. With interest rates finally beginning to reduce and the cost-of-living crisis begins to abate, more people are striving for that luxury feel with care and attention in every detail.

Top market trends in 2025

While economic turbulence has led to a challenging few years for the UK property market, 2025 sees us enter a more optimistic period—one where affordability begins to bounce back and people are going beyond a house that’s fit-for-purpose to find a place they’ll fall in love with.

Property price trends

According to Zoopla’s July 2025 House Price Index, buyer demand is unexpectedly high across the UK. However, even this heightened demand isn’t leading to surging house prices—in fact, Zoopla reduced its 2025 house price growth forecast from +2% to +1%.

One explanation for this lack of growth is the sheer volume of supply. Zoopla’s data reveals that 12% more properties were on sale in July 2025 than the previous year. This goes hand-in-hand with heightened demand: while some demand comes from first-time-buyers, a great deal comes from people who are upsizing, downsizing or relocating, in turn creating additional supply as they sell their existing homes.

What does this mean for homebuyers? That now is a fantastic time to consider a new purchase, while growth remains low and there’s more space to negotiate on purchase price. Luxury properties in particular hold their value well—you can find out more in our article, Why Luxury Properties Hold Their Value.

Housing market predictions

Taking a longer-term view, experts expect property price growth to steadily increase. Savills, specialists in real estate across the UK, predict property values to increase 23.4% by 2029. In this sense, taking advantage of low growth now means a sound investment over the next five years.

Data from Rightmove also suggests a resurgence in London, larger cities, and key commuter belts. Over the past five years, London’s housing market has grown at a significantly lower rate than the national average—just 12% compared to 21%. Now, as companies continue to encourage a return to the office, well-connected locations are set to experience heightened demand.

Property feature trends in 2025

When you’re buying a new house, its location and overall profile matter. Most of us know whether we need a compact apartment in the city or a stylish, spacious 4-bedroom home close to good schools.

But how quick a new property sells is also determined by its intricate features and all the small details that make a place stand out. In 2025, homebuyers are overwhelmingly focused on just a handful of key features.

Sustainability: an increasing priority

In a survey of 4,500 UK individuals, Natwest revealed that 42% of prospective homebuyers said the EPC rating—a measure of how energy efficiency a property is—was ‘very important.’ Surprisingly, this was a higher priority than even access to public transport (40%) and green space (41%).

One key advantage of a new build home is that they’re built to adopt the very latest standards and expectations around sustainability. At Brookworth, we’re able to design our properties from the ground up to offer the highest levels of energy efficiency, through:

• High-quality insulating beads inside cavity walls

• Cost-saving air source heat pumps

• Underfloor heating to maximise warmth, even with less energy-intensive heat pumps

The trend of smart home features

Smart home functionality comes in all shapes and sizes, from automated blinds that close for you, to adaptable lighting and smart security features. These are features that are becoming increasingly common in homes, especially new build properties, offering both convenience and energy-saving benefits.

Tech company Samsung conduct a regular survey of UK homebuyers to understand property trends around smart home functionality. According to their latest report, 79% of people looking to move home in the next five years want a smart home—and they’re willing to pay a 7.7% premium to do so. Significantly, the demographics associated with smart homes are changing. Samsung’s data shows that the number of over 65s looking for a smart home is increasing, perhaps reflecting an improved understanding of the added security a smart home can offer.

Outdoor space remains a focus

Finally, demand for outdoor space remains continually high. Market Financial Solutions maintains a UK Homebuyer Wishlist, identifying the key features that potential purchasers are looking for.

Potentially driven by the pandemic and the shift to remote working on a larger scale, a ‘garden and/or outdoor space’ has been a top three factor since 2021, consistently outperforming features like square footage and whether the property is detached. This sits alongside other key recurring factors including:

• The quality and finish of the property

• Broadband and mobile connectivity

• Proximity of public spaces and parks

Property design and style trends in 2025

Of course, a home is more than a collection of features. When you’re in the right place, it’s something you can feel—and that comes from the interplay of incredible architecture and seamless design. Finding your perfect home isn’t just about ticking a checklist of features. It’s how those features are encapsulated with real design flair and creativity.

In this sense, architecture and interior design trends also have an important role to play.

Property architecture trends

The key phrase of architecture in 2025 has to be ‘biophilic design.’ This concept is focused on strengthening the connection between the built environment and nature, using design to bring the outdoors in, maximising light and greenery.

MSP Capital identify biophilic design as a ‘key feature for many potential occupants,’ especially emphasising natural light over artificial light and introducing water features. This sits alongside proximity to external green spaces, including parks and woodland.

At Brookworth, many of our properties are located on the edge of thriving communities, places where green space and residential properties intersect. For example, Warren Grove in Crowborough is moments from the Ashdown Forest, offering 6,500 acres of ancient woodland. Our luxury new build homes also include large windows and sprawling bifold doors, perfect for summer entertaining and allowing natural light to flood into your living space.

Interior design trends

Taking the pulse of the UK’s homeowners, design enthusiasts and interior designers, home design directory Houzz publishes a list of emerging design trends, based on what people are searching for. The 2025 report supports the idea of biophilic design with increased searches for glass walls and skylights—but also reveals the increasingly multifunctional way we’re using our homes.

With increased searches for craft room (up 69%) and understairs storage (up 43%), people are looking to drive more functionality from their homes.  Style remains important, but not at the cost of substance.

At the same time, interior design experts highlight the aesthetic trends that continue to inform how people decorate their homes. These include introducing wood for a cosier feel, combining modern luxury with vintage elements, and contrasting clean architectural lines with curves through furniture and décor.

Contemporary and future-proof homes from Brookworth

As the UK housing market continues to bounce back, an increasing emphasis on quality makes a luxury new build home the perfect choice. Throughout our developments, we prioritise the fine details that make a house a home—from gorgeous interior design to convenient smart home features.

But what truly sets us apart isn’t just the way we respond to market trends, changing tastes, and aesthetic preferences. It’s how we build every one of our properties on the foundations that will outlast any trend: spacious architecture, carefully selected locations, and a level of attention to detail you just wouldn’t expect from a new build home.

If you’d like to find out more about how we create timeless places to live, get in touch with our experienced sales teams and they will be happy to help.