a large brick house with a lawn and a driveway
10TH APRIL 2024

Why luxury properties hold their value

Home/News/Why luxury properties hold their value


Brookworth stands at the forefront of the luxury property market, offering an exclusive portfolio of high-end homes that are all about sophistication and elegance. 

With a rich heritage in creating residences that are not just living spaces but masterpieces of design and craftsmanship, with finishing touches like Deuren doors and Miele appliances, Brookworth caters to those seeking a home that reflects their aspirational lifestyle. 

These properties represent more than just opulent living, they also offer investment potential, promising significant returns. So what impacts the value of luxury real estate? Read on to explore the factors we believe contribute to long-term appreciation. We build these intricacies into Brookworth's properties, giving them unique attributes that set them apart in the luxury home market, so you can rest assured your investment is set for the future.

What is a luxury property?

A luxury property is not just a residence, it's a symbol of sophisticated living, distinguished by its high value, prime location and exceptional quality. These properties stand out thanks to their unique amenities, advanced technology and impeccable design and finishes, like those we feature in our homes. Luxury residential properties are often situated in the most coveted locations in the UK, offering breathtaking views and unparalleled privacy.

Key features that set luxury properties apart include state-of-the-art home automation systems, eco-friendly and smart technologies, top-of-the-line kitchens and bathrooms and custom interior design elements that cater to the most discerning tastes. Spacious layouts, outdoor entertainment areas and wellness facilities like spa-like bathrooms and underfloor heating are simply standard in these homes.

The current market trends for high-end properties show a growing demand for luxury homes that offer a blend of comfort, convenience and exclusivity. Developments in this sector, like Brookworth’s Skylarks in East Sussex and Gallica in Kent, are moving towards energy efficiency and using environmentally friendly materials. The luxury real estate market is also seeing a rise in the integration of digital technology, including app-controlled lighting and in-ceiling speakers, enhancing the living experience through innovation and connectivity.

Factors contributing to long-term appreciation

Long-term appreciation in luxury real estate hinges on several pivotal factors, including exclusivity, scarcity, location, superior quality of construction and inclusion of renowned brands to name a few. Luxury properties also often demonstrate a remarkable resilience to market volatility, maintaining their value and ensuring steady appreciation. This combination makes investing in luxury properties a prudent decision for those seeking long-term value growth.

Let’s explore these factors more below.  

Scarcity and exclusivity

These factors contribute significantly to a property's allure and perceived value. Scarcity, or the limited availability of such properties, inherently increases their desirability. When luxury homes are scarce, they become more sought-after, as buyers appreciate the uniqueness and status that come with owning something rare.

Exclusivity further amplifies this effect. Luxury properties often offer unique features or locations that are not accessible to the average property on the market. This exclusivity can make these properties more attractive to potential buyers, who are willing to pay a premium for homes that stand out from the norm.

The scarcity and exclusivity of a property can significantly influence consumer behaviour. Knowing that there are only a few such properties available can create a sense of urgency among potential buyers. This urgency, driven by the fear of missing out on a rare opportunity, can lead to quicker purchasing decisions and can even drive up the property's price due to heightened competition among it interested parties.


Properties situated in prime locations, such as prestigious neighbourhoods or vibrant communities, are more likely to see their value increase over time. Factors like proximity to desirable amenities, reputable schools, exclusive shopping centres and efficient transportation hubs significantly enhance the desirability and, consequently, the value of luxury properties.

Luxury homes in well-chosen locations benefit from the synergy of their surroundings. Brookworth's Skylarks, located in the charming seaside village of Rottingdean, offers residents a unique blend of coastal serenity and village vitality. Similarly, Brookworth's properties in Cheltenham, Gloucestershire, which was named The Sunday Times Best Place to Live in the South West in 2020, are positioned to capitalise on the town's status, attractive amenities and cultural richness.

These strategic locations, combined with the intrinsic qualities of the properties themselves, create a compelling proposition for buyers seeking luxury homes in the UK. The allure of residing in a sought-after area, coupled with the convenience of nearby facilities and services, plays a significant role in driving consumer interest and influencing purchasing decisions in the luxury real estate market.

Quality of construction and materials

Luxury residential properties are, without fail, constructed with premium materials and meticulous attention to detail, aligning with the highest industry standards and best practices.

Brookworth's use of durable materials like natural stone, high-grade timber and advanced composites in our constructions ensures that each home is not only aesthetically pleasing but also built to last. These materials are chosen for their longevity, resistance to wear and tear and their ability to maintain their appearance over time, which is crucial for preserving the property's value.

In addition to material quality, our construction methods adhere to rigorous standards. Advanced building techniques, precise engineering and thorough quality control checks throughout the construction process ensure that every aspect of the home meets a high standard of excellence. This meticulous approach to construction not only enhances the structural integrity of the property but also contributes to its energy efficiency, a factor increasingly important in today's market.

The combination of high-quality materials and superior construction techniques means that Brookworth homes are built to withstand the test of time, contributing significantly to their long-term appreciation. 

A luxury home that maintains its structural and aesthetic integrity over years will invariably hold its value better than one that does not, making the quality of construction and materials a critical factor in the investment potential of luxury real estate.

Prestige and brand association

Luxury properties can also retain their value thanks to the brands they are associated with.

Our brand's history, marked by a series of successful luxury developments, showcases our deep-rooted commitment to excellence and innovation in the property sector. Brookworth's accomplishments, including numerous industry accolades and a portfolio of distinguished properties, underscore our status as a leader in luxury property.

Strategic partnerships, whether with renowned architects, interior designers or luxury brands, further elevate Brookworth's offerings. Such properties are appealing thanks to their individuality and reinforcement of the brand's commitment to quality and luxury.

Resilience to market volatility

Luxury properties have historically demonstrated resilience to market volatility, making them appealing to investors seeking stability and long-term value. Despite economic downturns, luxury real estate often maintains its value due to its inherent scarcity, desirable locations and appeal to high-net-worth individuals who are less impacted by economic uncertainty or fluctuations. This resilience is particularly attractive to investors looking for assets that provide not just a return on their luxury investment but also a hedge against inflation and market instability.

Brookworth's track record reinforces this trend. Since 2018, no Brookworth home has sold at a loss, underscoring the brand's commitment to quality and value retention. Over a decade, only two properties, representing less than 1% of our portfolio, were sold at a loss and extenuating circumstances like divorce influenced one of those sales. This exceptional performance highlights Brookworth homes' investment potential, demonstrating that even in uncertain times, luxury properties can offer significant long-term appreciation.

Long-term appreciation potential

As we now know, luxury homes, such as those imagined and brought to life by Brookworth, hold significant long-term appreciation potential due to their scarcity, prime locations, exceptional quality, prestigious brand association and resilience to market volatility. So let’s get down to business.

The appreciation potential of Brookworth homes is exemplified by two notable instances. The first example is 1 Sunte Park in Haywards Heath, RH16 1AP, which sold for £1.75 million in June 2022, up from the original sale price of £1.45 million in December 2019. This marks an impressive increase of 20.7% in just 2.5 years. Similarly, 8 Stanley Mews in Billingshurst, West Sussex RH14 9FA, demonstrated a 12% value increase, selling at £437,000 in September 2022, compared to the original £390,000 sale price 18 months prior.

These examples highlight the robust appreciation potential of Brookworth homes, underpinned by strategic location choices, superior construction quality and the luxury market's overall stability. 

The faster rate of growth in these property values showcases the tangible benefits of investing in luxury real estate, offering investors and homeowners alike a reliable avenue for wealth accumulation and financial security.


Investing in the luxury home market comes with a plethora of benefits and potential financial gains that appeal to discerning real estate investors. 

High returns in luxury real estate investments are driven by the exclusivity and demand for properties in prime locations, which tend to appreciate in value over time. The unique appeal of opulent homes, coupled with limited availability, ensures that these properties often command a premium price and yield substantial returns upon resale or rental.

Beyond financial returns, investing in luxury property development offers lifestyle perks that not only enhance the living experience but also contribute to the property's appeal and marketability, bolstering its potential. Being associated with quality developments can also elevate an investment portfolio, reflecting a commitment to quality and excellence.

Essentially, luxury property is an investment avenue that’s paved with gold.

About Us
icon / medium / sendContact
icon / medium / menuMenu