The role of kerb appeal in selling your luxury home

When you’re meeting a potential new home for the first time, kerb appeal matters. Studies estimate that 68% of homebuyers say kerb appeal is important – and some even estimate that almost a third of potential buyers wouldn’t even step inside if a property was poorly presented.

In luxury homes, kerb appeal describes everything that influences the attractiveness of a property from the exterior, as seen from the street. For the most discerning homebuyers, it’s kerb appeal that establishes the high standards they can expect throughout the home. But kerb appeal isn’t just about aesthetics – it’s also a reflection of the overall quality and care a property has been given.

At Brookworth Homes, we take kerb appeal seriously. That’s why we work hard to make sure the first impression of a home sets the right tone – one that mirrors the exceptional quality found in each of our properties. From stylish block paving on driveways to sharp-angle gables and roofs for a more imposing silhouette, our properties are designed for both elegance and impact.

Read on for more insights on why kerb appeal is important, our approach, what you can do to enhance kerb appeal before you start the selling process, and how even small interventions like a fresh coat of paint and clean windows can create a welcoming atmosphere for prospective buyers.

Why is kerb appeal important?

Everyone in the property market - homebuilders, real estate agents, and homeowners - all understand the innate importance of kerb appeal. When you have a property for sale, the outside view is the first point of contact at every stage of the process – from comparing properties online to viewings. Faded exterior paint colour and general cutter are obstacles you need to overcome before you sell your home.

With our extensive experience creating luxury properties, we prioritise kerb appeal because:

It reflects what the inside of the home will look like

With so much cognitive overload on a given day, we all make thousands of snap decisions based on instinct and assumption. When the exterior condition of a home is poor, it’s only natural to assume the interior will be similarly maintained. Cluttered gardens, run-down driveways and weathering all indicate an apparent lack of care for the overall property.

It gives buyers a first impression

We not only make snap decisions throughout our lives, but also struggle to change those decisions later. If your property has poor kerb appeal, the entire house has to work even harder to correct and overcome those assumptions about quality.

Gardens are a great example: a well-maintained front garden creates a positive first impression, draws a wide range of buyers into your property, and influences the way they perceive the rest of your home. At Brookworth, we focus on the highest standards of landscaping throughout our developments, paying special attention to an attractive home exterior to create strong aesthetic appeal from the moment people arrive.

It helps you stand out from the competition

Before arranging a viewing, potential homebuyers are already forming an opinion about every potential property. Some focus on online listings and their associated photos, while others take a drive to the local area to see the outside of the property for themselves.

These factors mean that well-presented homes have an advantage and can stand out on busy property websites and estate agent listings. Captivating pictures demand attention and help people form a positive opinion before they visit in person, making them a vital aspect of kerb appeal. A skilled estate agent can also help you optimise your property’s appeal for homeowners and improve photography to maximise viewings.

It draws people in, rather than pushing them away

When you’re selling your home, the stakes are high. A potential buyer can be instantly turned away by an unimpressive exterior. At the same time, it becomes harder for potential buyers to imagine themselves living in your property if they can only envision coming home to an exterior that’s bland, unexciting, or run down.

From a tidy lawn to good outdoor lighting, setting the highest possible standards with your exterior encourages curiosity and genuine interest in what’s inside. This inviting atmosphere leads to more viewings and, ultimately, a sale. At Brookworth, we design exteriors to get people excited about everything a Brookworth home has to offer. Our exteriors all showcase our attention to detail, with carefully considered landscaping, drain placement and guttering alongside traditionally built chimneys and roof tile edging. Where we install solar panels, they’re situated into the roof - not on top of pre-installed tiles - for a more seamless finish.

Simple tips to enhance kerb appeal

If you’re selling your home, a few good kerb appeal ideas can make a significant difference, often without great expense. Instead, focus on the small interventions that meaningfully improve that all-important first impression.

Some practical kerb appeal projects include:

• Declutter the front of your property, particularly excess pots and furniture

• Thoroughly clean fascias, doorways, and windows to maximise natural light

• Give door frames, window frames and cladding a fresh coat of paint

• Update your hardware including doors, doorbells and similar

• Add greenery to the front of your home, introducing colour – and check your flower beds for weeds

• Introduce exterior lighting for your outdoor space, including solar-powered lights

These simple tips can help to achieve excellent kerb appeal, attract buyers, get them interested, and even increase the overall value of your property.

How we create homes with kerb appeal

Our commitment to quality and luxury doesn’t stop with the interior of your property. We treat the exterior view and surrounding development with the same care and consideration, contributing to the attractiveness of our properties and setting the best possible first impression for you and your visitors. We start with architecture and materials designed to blend in with the local area, while using varied materials and finishes - even across the same house type - to add individuality and character.

Stylish outdoor living spaces

In our outdoor living spaces, you’ll find beautiful landscaping alongside outdoor lighting and the highest quality topsoil and turf. These provide a clean, neutral look, while also becoming the ideal foundation for your own potted plants and flowers. Brookworth homes also include full-length patios and capped closed-board fencing, creating outdoor spaces to rival our stunning interiors.

Properties with impactful profiles

With double-fronted designs, spacious porticos and porches, and asymmetric cat-slides that give your roof a sense of flow and continuity, our properties demand attention. And this attention is met with quality in every detail, including gorgeous hanging tiles and weather boarding, as well as modern aluminium windows, sometimes with low-level leading above bay windows for a real sense of style.

The most elegant of welcomes

The doors to your home speak volumes. That’s why every Brookworth home features a premium front door, chosen to synergise with the aesthetic of the surrounding area and the design of the property and development. Our handmade front doors are the perfect finishing touch for every property we create and, with sidelights and the intelligent use of glass around your door, set the right tone from the moment you arrive.

Where style meets functionality

Of course, kerb appeal is about more than visual appeal – function matters, too. That’s why Brookworth homes include extra-width garages with sectional up-and-over garage doors, or private driveways to, creating a seamless experience as you arrive home and transition to the inside of your property.

Discover the Brookworth difference and experience kerb appeal for yourself. Explore our exclusive developments today and take the first step toward your dream home.