10 Practical Tips For Selling Your Luxury Property

As you embark on the next chapter in your life, moving home is an incredibly exciting time. But the process of selling your luxury property is equally as important as planning your move.

At Brookworth Homes, we’ve been in the luxury property space for years and we’ve gathered a wealth of expertise in selling properties off-plan and on the open market. If you’re looking to sell your home, it’s possible to reduce your stress and get the best possible outcome with a little planning, some strategic thinking, and a dose of patience.

To help you prepare to sell your luxury property, here are ten tips to get you started.

1. Decide if you’re truly ready to sell your house

The first step is reviewing your current position and deciding whether you’re truly ready to sell your house. Lifestyle changes, downsizing and upsizing are always important factors, but far from the only things you should consider.

Key questions to ask yourself include:

• Do we have enough equity in our home to cover costs and the new mortgage deposit?

• How might our lifestyle change in the next few years?

• Do you find yourself noticing the things your existing property is missing?

2. Choose an experienced luxury home estate agent

While the market has seen an increase in private sales and online options, the overwhelming majority of house sales in the UK still involve engaging an estate agent. When you’re selling your luxury property, it’s important to work with an estate agent that understands not just the local housing market, but also the distinct needs of high-end property buyers. This insight can help you prepare your home to get the best possible valuation, while experienced luxury agents will know how to deliver the seamless, frictionless experience you and your potential buyers require.

3. Declutter your luxury home earlier

If you’re serious about selling, reducing the clutter in your home earlier can be a powerful way to make the entire process smoother and faster.

A great place to start is a simple walking tour of your home: go from room to room and note which items you’ll take to your new home and which you’ll give away, donate or dispose. The more you can optimise your space and belongings now, the more spacious and modern your home will look to your potential buyers.

4. Put your personalised items away

From online photos to showings, revealing your home to the market is about imagination. The more you can do to help buyers envision themselves in your home, the better. That’s why professional staging companies typically remove personalised items to present your home as a blank canvas.

Before your estate agent takes photos, spend a few minutes putting more overtly personal items away. This could include family photos, drawings, and more idiosyncratic decoration.

5. Make the easy upgrades to your home

While completely reinventing your home is likely to cost more than it’s worth to potential buyers, there are usually a few minor upgrades to paint your home in the best possible light.

• Consider the potential impact of:

• Giving rooms a fresh coat of paint

• Buying new lamps and light fixtures

• Replacing shower curtains and taps

6. Create kerb appeal for your home

First impressions count. That’s why every Brookworth home is designed to impress and inspire from the outside — and only get better the moment you step through the door.

When you’re selling your home, pay special attention to your front-facing outdoor space. Beyond tackling any overdue weeding and tidying, you can dramatically transform first impressions with the addition of new outdoor lighting, some landscaping, or simply by painting your front door.

7. Price your property right

When it comes to the idea of the ‘right’ price, things are more complex than they might seem. We all understand the logic of comparative pricing, where you undertake a review of recent sales for similar properties in your area. But this can only tell you the kind of price territory you should be in – not the fine detail.

The truth is that you’re not looking for the right price – you’re looking for the right price for you. This could tie into how much you want to spend on another property, how quickly you need a sale, and a thousand other variables. We recommend starting with an estimate based on:

• Similar property sales in the local area

• Features and amenities inside your home

• The specifics of your area – think postcode, not city

• Insights from real estate brokers and estate agents

This gives you a starting point: something you can adjust up or down depending on your unique requirements, priorities, and how the market responds.

8. Be flexible with showings

Like you, your potential buyers are likely time-poor and their availability is limited. Wherever possible, accommodating their schedules is important—after all, taking the stress out of visiting your property starts the relationship on the right footing and increases their receptiveness to everything your home has to offer.

Maintain constant communication with your estate agent; they will be key to increasing your flexibility for showings, even at times when you’re not personally available.

Our experience working with the most discerning buyers across for more than two decades has taught us that selling a high-end home requires a high-end level of service: simple, straightforward, and seamless.

9. Advertise your house yourself

The buyer pool for a luxury property is naturally smaller than most real estate markets. This makes effective marketing essential.

You can support your real estate agent’s own marketing efforts by taking an active role yourself. This could include sending the listings page and property descriptions to potential buyers, sharing it on social media, and telling friends and associates that you’re selling your home.

Luxury property sales can come from unexpected places; the wider you cast the net, the more likely you are to sell your house for the price you want, on the timeline you need.

10. Stay patient

Finally, the biggest piece of advice for anyone selling a luxury property is that patience is key. While the process can be time-consuming, there’s little worse than the feeling of seller’s remorse when you hurry a sale that’s wrong for you.

Selling a luxury home differs from selling a typical property. Luxury homebuyers may be more cautious, more diligent about their requirements, and more particular about minor details. But eventually the right buyer will arrive—and you’ll be ready to sell your home and take on the next chapter of your life with confidence.

Find your next luxury home with Brookworth

While you’re patiently waiting for your home to sell, explore everything a Brookworth home has to offer. With a blend of character and comfort, luxury and location, our developments are second to none–from country living in the heart of Kent at Gallica to modern, prestigious apartments at The Exchange in Cheltenham.